NTREIS Members to Get the HAR.COM Pro App
The Homes and Rentals app created by the Houston Association of REALTORS, currently receives active NTREIS listing content through ListHub and also powers the consumer search for Texas REALTORS at texasrealestate.com. Brokers select in ListHub whether to send their listing data and under the new agreement, that selection will be directly in Matrix.
Under the approved agreement, NTREIS will send a direct data feed which will include agent roster information and sold data to provide attribtution to both listing brokers and agents and selling brokers and agents and power leads to those involved in the transaction. All Profiles of NTREIS subscribers will be available in the agent search (currently only agents who have active listings appear).
HAR.com consistently ranks #1 in real estate search results in the Houston market, and since acquiring NTREIS area listings several years ago, currently ranks #5 in the Dallas market. The NTREIS Board felt that this cooperative agreement will position the app to drive additional traffic and provide rankings comparable to that achieved in the Houston market.
The agreement is pending legal review and some additional data mapping tasks. Watch for additional information as the Pro features become available to your members.